I build the software companies think they need a team to build.
I figure out why an organization isn't working, then I build the thing that fixes it. Most places have to hire two different firms for that.
Fractional CTO, Fractional COO, Fractional Chief AI Officer
- Founder of two technology companies
- 8 production software products
- CoreTAP live on the App Store and Google Play
- Ed.D., MBA
What I'm brought in to do
Ship it without the agency
You were quoted nine months and six figures. I ship in weeks, and you talk to the person building it.
Kill the spreadsheet operation
Your operation runs on spreadsheets, Slack and one person who knows where everything is. I replace that with software that runs itself.
Turn the AI on
You bought AI nobody will let near anything real. I make it safe to actually turn on.
What I do
Six kinds of work, each with the receipts behind it.
Build
Fractional CTO
Most consultants tell you what to build. I hand you the thing.
- 8 products on one secure, multitenant data platform
- CoreTAP published on the App Store and Google Play, developer of record
- The full system behind a live audit business: client portal, field app, billing, payroll
Operate
Fractional COO
If your operation stops when one person takes vacation, you don't have a system. You have a hostage.
- Moved WHAM volunteer operations to a cloud database: 85% efficiency gain, 2,400+ volunteers in 12 months
- Cut HUD Rapid Rehousing registration workload 95%, saving $10,000+ a year
- Built an audit hub with a server-enforced lifecycle, 14-day pay periods and client billing
AI you can turn on
Fractional Chief AI Officer
A prompt is a suggestion. I write rules.
- 26 AI agent pipelines running CRM, campaigns and finance, with human approval on anything outbound
- Client communications personalized by AI and signed off by a person before sending
- Rebuilt a correlation engine after finding 89% of version one's findings were false
Data into decisions
Analytics and forecasting
Most operations are measured for the books, not for the work.
- Resolved 2,196 transactions into 307 source-traced decisions in a multi-company financial audit
- Geospatial platform joining 20M+ records, including 9M property tax records and 1.5M parcels
- Predictive indexes that produced 2,800+ early leads; forecasting with LightGBM and Google TimesFM
Mission work
Nonprofit strategy and operations
A nonprofit shouldn't need a consulting firm and a development shop to get both halves.
- 6 years of Houston nonprofit leadership; COO and board member, The Outlet Project
- Chief Strategy Officer, WHAM: partnerships up 150% to 45+ organizations
- Beat a fundraising goal by 60% and helped secure $200K+ in grants
Lead and teach
Leadership
Most engineers can't lead. Most leaders can't build. I do both, on the same project.
- Led 37 associates across three Lowe's stores with budgets up to $4M
- Ran the Talent Management System for 4,000 City of Houston employees; SABA migration 20% under budget and 10% early
- Faculty, Blinn College
The receipts
8
production software products
26
AI agent pipelines, human-approved outbound
20M+
records joined in one geospatial platform
307
decisions from 2,196 audited transactions
4,000
employees on a talent system I ran
85%
efficiency gain in volunteer operations
95%
less staff workload on housing intake
60%
growth in officials recruitment
What I've built
Whole companies and platforms, each built from a blank page.
Delta Kinetics
An entire hospitality technology company's stack, built from a blank page.
CoreTAP, NexusTAP, SignalTAP, StockTAP, ShiftTAP, AtlasTAP and LearnTAP on one multitenant data platform, plus Command Ops, the portal that runs the company.
Visit deltakinetics.io
Hospitality analytics hub: customers, revenue, waste and team in one place. Live on both app stores.
Back-office finance and prime-cost control for multi-unit groups.
Competitive and market intelligence.
Inventory on web and mobile, with invoice processing.
Scheduling with a solver engine. Every shift. One tap.
Location intelligence joining property, permit and census data.
Staff training and bar education.
HTX TAP
Financial audit, cost control and profit growth for bars, restaurants and nightlife.
10 active venue clients. Built the hub, the field app auditors use on site, and the AI operations server behind it.
Visit htxtap.com
Official Business Doctor
A second full company, built the same way as the first.
Courses, community and the tools behind them. Proof the first company wasn't a fluke.
Visit officialbusinessdoctor.comLeague platforms
Umpire platforms for NJCAA Region 14 and the American Association.
Scheduling, payments, evaluations and encrypted personal data. Grew recruitment 60% in a year and won a 15% pay increase with data.
Beyond the build
How I work
One person, weeks instead of quarters. The person who scopes it is the person who builds it.
One person
The person who scopes it is the person who builds it.
Weeks, not quarters
Discovery in week one. Building in week two.
Guardrails first
Human approval and audit trails from day one, not bolted on later.
I hand it off
Documentation, training and runbooks so your team owns it.
Ways to work together
AI Agent Readiness and Safety Assessment
Fixed scope. Where AI can safely run in your operation, what stops it, and what it takes to turn it on.
Build sprint
Production software with guardrails, integrations and a human in the loop.
Fractional retainer
Ongoing CTO, COO or Chief AI Officer leadership.
Track record
Delta Kinetics
Founder, CEO and Chief Architect
2025 to now
HTX TAP
Founder, CEO and Chief Architect
2024 to now
NJCAA Region 14 Officials
Assistant Assignor and Platform Builder
2023 to now
City of Houston, Public Works
Analyst, Director's Office
2024 to 2025
West Houston Assistance Ministries (WHAM)
Chief Strategy Officer
2022 to 2024
Lowe's
Merchandising Project Manager
2020 to 2022
The Outlet Project
Chief Operating Officer and Board Member
2018 to 2022
Blinn College
Faculty, Business Administration and Management
Current
About
Dr. Matt Herrera is a Houston technology and operations leader who diagnoses why organizations aren't working and builds the systems that fix them. He founded Delta Kinetics and HTX TAP, built eight production software products, and has led teams and programs at Lowe's, the City of Houston and Houston nonprofits. He works remotely nationwide.
Education and credentials
Ed.D., Global Sport Leadership
Nonprofit and Organizational Leadership, East Tennessee State University, 2023, magna cum laude
MBA, Strategic Management
University of Houston-Victoria, 2019
BBA, Business Administration and Management
University of Houston-Victoria, 2016
NCAA baseball umpire
Collegiate baseball officiating
You've been quoted. Now get it built.
Book a 15-minute call, or write to matt@mattherrera.com.
Houston, Texas. Remote nationwide.