A graphic design featuring the stylized signature 'Matt Herrera' in black script overlaid on a soft, pastel-colored background with shades of pink and blue. Below the signature, in a contrasting bold, capitalized font, reads the phrase 'BE GOOD.' The overall design is elegant and minimalist, conveying a personal brand or logo with a positive message.

My Superpower Is
Creative Data Insights For Strategic Data Driven Decision-Making

With over 8 years of real-world experiences in leadership roles across various industries including professional sports entertainment, corporate and private sectors, higher education, and nonprofits, the number ONE tool everyone lacked was the use of Data Analytics to drive Decision-Making.

Academic Excellence in Research Exploration

Harness doctoral-level research skills to deeply analyze and interpret complex data, uncovering insights that drive innovative solutions and strategies.

Narrative Visualization Mastery

Creating interactive, storytelling visualizations, transforming data into clear and engaging visual stories using tools like ArcGis, PowerBi and Tableau.

Strategic Analytical Thinking

Apply data analytics for strategic problem-solving, using data not just to understand what is happening, but also to predict trends and propose actionable, forward-thinking solutions.

Persuasive Data Storytelling

 Effectively communicate complex data insights through clear, persuasive narratives, translating analytical findings into actionable strategies for diverse audiences.

Some secrets about me...

Diverse Experience

From leading a team of 37 team members, cost-saving an organization hundreds of thousands, implementing technology advanced solutions, or restructuring an organization I have been there and done that. 

Visionary Leadership

Maintaining a larger understanding of where you want to go, how to design a path to arrive there, and getting others to buy-in requires several set of skills that have mastered over 8+ years resulting in major success. Knowing when to step-in and redirect and when to ride the wave out is critical to avoiding long-term mistakes.

Expert Relationship Builder

Authenticity frequency is a scientifically proven phenomenon. If you want to build genuine relationships and partnerships authenticity frequency is where it begins. Having partnered, connected, and maintained over 60 corporate accounts, I have a proven track record and a clear process and system for success. 

My Personal and Professional Manifesto

I possess a profound self-awareness and a clear understanding of what I seek in my career and life. My decision to focus exclusively on my professional growth, including a conscious choice not to have children, allows me to dedicate my full attention and energy to my work. This commitment is directed towards making a significant societal impact through my expertise in data analytics and strategic decision-making. My approach is not just about fulfilling job responsibilities; it’s about bringing a passionate, focused, and purpose-driven mindset to every project. This alignment of my personal values with my professional ambitions ensures that when I join your team, I bring not just skills and experience, but a relentless drive to achieve, innovate, and lead in ways that propel your organization forward.

My Recently Finished Projects

Take a look at some of the projects I have done. Let’s work together today.

Words of Affirmations from Partners

I am so glad I worked with Matt to grow our organization and conference. He is creative, innovative and has brilliant ideas. 

Alt text: "Portrait of a smiling bald man with blue-framed eyeglasses. He is wearing a black suit, white shirt, and a patterned tie with brown, tan, and blue squares. The background is a neutral dark gray, providing a professional appearance. The man's confident and cheerful expression suggests a friendly and approachable personality. The photo is marked 'James Minor 2018' in the bottom right corner, indicating the photographer's name and the year the photo was taken.

Doug McClure

CEO

If you need a creative dashboard to help fundraise, advocate, and engage your stakeholders there is no one else I would go to except Matt Herrera. 

Close-up of a fair-skinned man with a short, cropped haircut. He has a friendly expression, with a slight smile and relaxed facial features. The man's eyes are a light color, and he is wearing a dark-colored, round-neck shirt. The background is completely black, highlighting his features and giving focus to his face.

David Park

CFC

Matt went over and beyond for us. His personal touch and dedication to our team and others is incredible. Will definitely comeback.

Tanya Bridges

Executive

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